Case Studies: Art+Auction; Maria Callas and Ferrari

Case study: Art+Auction Power 100


Dec 2, 2013 , on one of the busiest evenings during Art Basel, produced the largest “Power 100” event for Art+Auction magazine in the luxurious  8,000 sq. foot Villa Azur, Miami Beach

Over 300 people attended, hosted  President of Blouin Media

VIPs from the art world, editors, publishers, collectors and partners enjoyed a hosted cocktail event.

Sponsors included Sotheby’s International Realty, Champagne Nicolas Feuillate and Hendrick’s Gin

Art work on exhibit from Helene Lamarque Gallery of Paris – including pieces by world renowned Orlan


Unprecedented results:

•100% more guests than in prior years
•200% more awardees also attended the event
•The entire event was produced with no expenses incurred for the client – all was paid by in-kind sponsorship
•Additional cash sponsorships were negotiated to provided additional revenues to the client

•Pre and post coverage of the event was extensive: produced a feature video which appeared for 1 month on the home page as well as a permanent photo slideshow on the site; Art+Auction cover story Dec, and they and Modern Painters featured the event in January issues

maria callas

Case Study – Maria Callas

In 2010, Aspirations was hired by the prestigious Istituto Italiano di Cultura di San Francisco.  It was the first time they engaged an external resource.  It was the first time they had a fundraiser.  It was their first event in their new office – from 1,000 square feet to over 8,000 square feet.

We created a complete marketing plan for the Grand Opening Gala and Exhibition, curated the installation, managed the event logistics for the opening night Gala, created radio promotions and directed all PR pre and post event coverage.

The results exceeded all expectations:

  • 300 guests (exceeded target by 50%) supported the event and the organization with their attendance and checkbooks!
  • produced cohesive marketing materials: invitation, exhibition book and gala program
  • extensive local and national media: 20+ press hits, including 3 television crews whcih covered the event and the exhibition
  • TV media partner, RedCarpet Bay Area, won an Emmy Award 2011 for the writing of the segment on their show
  • as a result, Aspirations Founder Judy Holm, was featured on RedCarpet Bay Area (Nov 2010)

Red Carpet TV – video

Maria Callas Exhibiton Opening Gala

Media coverage:

Maria Callas Gala and Exhibition Press Recap

Marketing materials:



Press Release Maria Callas Gala and Exhibition


ferrari concours d'elegance

Case study: Ferrari Rally through the Valley 

Conducted a four-day event in Napa Valley for owners of Ferraris (CA and TX)

•Directed private receptions during the Pebble Beach Concours d’Elegance.
•Planned and executed all logistics with resorts and restaurants.
•Liaison for all owners and staff onsite during the Rally and throughout the Concours d’Elegance

Exceptional results include:

•Achieved under-budget and on-time execution of all events
•Private tours and tastings with most exclusive and elite wineries