Lights, Cameras, Fashion!

 

 

 

Miami is home to some of the most incredible fashion statements.  At the cross roads of Latin America and the United States- with many Europeans finding their way here as well, we have so many inspirational flavors to enjoy every day… from the “eye candy” on Lincoln Road to the flamboyant art scene in Wynwood, the Miami community is surely the hottest place for fashion.

 

Getting ready for the biggest and one of the most prestigious fashion events of the year outside of New York, Milan, London and Paris, I am excited to preview some of the plans for the upcoming Miami Beach International Fashion Week (MBIFW), created by Sobol-Perry Fashion Productions.  The fourteenth annual event will take place from March 21st through March 24th at the Miami Beach Convention Center. This year, the stylish and iconic Dionne Warwick will join the show, and share some of her fashion secrets.    Mrs. Warwick will host a media seminar for students and designers where she will discuss her life, her style, and offer the guests advice on how to succeed in following one’s personal passions.

 

In just fourteen years since its inception, this prestigious event has grown to become the fifth largest and one of the most important fashion weeks worldwide. Unlike many other shows, where the reigning designers showcase their new collections, the focus here is on new creative talent, bringing exciting trends to the stage, and incorporating emerging designers from around the globe.  In 2011, fifty-five designers from thirty-two countries were represented.  The event garnered an impressive 740 million media impressions, was promoted through 650 media outlets, and brought much excitement to the international fashion scene.

 

This year, President and Executive Producer Sobol promises even more designers, and more amazing new talent!

 

A preview of this year’s highlights include the Miami Style Showcase featuring Florida’s top designers Viviana G for Petit Pois, Ema Savahl Couture and Kayce Armstrong of Art of Shade among others.  The Prêt-A-Porter Designer showcase will feature the winner of Bolivia’s Mision Moda.  Banja Luka Fashion Fair Designer Showcase will present Marina Banovic, Liliana Majkic, and Davor Sladakovic from Bosnia & Herzegovina and Montenegro.  Latin Fashion Weeks Council introduces the best designers from throughout Latin America.  Additionally, for the first time in the U.S., Walla Al Alawi of the Kingdom of Bahrain, widely considered the trendsetter for the Gulf region, will grace the runway with her latest collection.  Walla’s customers include numerous royal family members and her designs have already been selected by Saks Fifth Avenue Bahrain.

 

MBIFW has become a preeminent source for introducing the American fashion world with amazing designers from around the world who then continue on to long and successful careers.  Traveling the globe throughout the year, seeking out original new talent from around the world is one of the keys to the event’s success.

 

“Over the years, discovering the world’s best emerging designers has been a wonderful and exciting experience.  By creating the international platform through MBIFW that allows these designers to be seen by the entire world, we have been able to launch their careers to the next level,” cites Sobol.  “Many of our young designers, including Colombia’s Esteban Cortazar and Silvia Tcherassi,  Peru’s Sitka Semsch, Chile’s Ruben Campos, Manish Arora and Sabyasachi Mukherjee from India, Furne One for Amato Couture in Dubai and Heather Jones from Trinidad & Tobago are just a few of today’s fashion industry stars who have emerged from our runways.

An important aspect of the event is recognizing and rewarding new talent in multiple creative arenas through the International Student Designer Competition.  This year is the fifth annual Student Fashion Designer Competition.  The producers seek out the best student designers in the world to spotlight in the “New Stars in Fashion Installation.”

The award categories are: Emerging Designer, Student Designer, Jewelry Designer, Student Photography and Student Graphic Artist

Student Designers specializing in men’s wear and women’s wear (day or evening) have already been juried, and the three finalists per category are currently featured on the website.

The installation will be viewed each evening by local, national and international press, buyers, celebrities and VIP guests attending the event. One student designer per category will be chosen as the “International Student Designer of the Year” and honored at the opening press conference on March 21st.

The winner of the best Student Graphic Artist award has just been announced.  His work represents this year’s poster, pictured here.   Congratulations to Kleuddy Abreu, of The Art Institute of Fort Lauderdale.  Bravo!  Also featured is the work of the very talented Student Photography Winner, Carlo Fernandes from Curtin University, Western Australia.

Knowing the passion, talent and drive of Ms. Sobol, and her partner Aaron Perry, we can be assured that this year’s event will be even more glamorous and memorable than ever!