Warning: Parameter 1 to wp_default_scripts() expected to be a reference, value given in /home/artsconc/public_html/aspirationspr.com/wp-includes/plugin.php on line 601

Warning: Parameter 1 to wp_default_styles() expected to be a reference, value given in /home/artsconc/public_html/aspirationspr.com/wp-includes/plugin.php on line 601

Warning: Parameter 2 to M_DataMapper::set_custom_wp_query_where() expected to be a reference, value given in /home/artsconc/public_html/aspirationspr.com/wp-includes/plugin.php on line 291

Warning: Parameter 2 to M_DataMapper::set_custom_wp_query_groupby() expected to be a reference, value given in /home/artsconc/public_html/aspirationspr.com/wp-includes/plugin.php on line 291

Warning: Parameter 2 to M_DataMapper::set_custom_wp_query_fields() expected to be a reference, value given in /home/artsconc/public_html/aspirationspr.com/wp-includes/plugin.php on line 291

Warning: Parameter 2 to M_DataMapper::set_custom_wp_query() expected to be a reference, value given in /home/artsconc/public_html/aspirationspr.com/wp-includes/plugin.php on line 291

Personal Branding – Judy Holm was a Featured Presenter at Mashable’s Social Media Day 2014


It was an honor and a  fantastic experience to present at the Mashable Social Media Day 2014 in Miami.  With over 1,000 registered attendees, the day was filled with great energy, trends in all aspects of social media and incredible people.



Adrienne Arsht Center Miami



One of the attendees, Emily Gibson, wrote:“I loved the event. I got some fabulous tips and I thought your presentation was the most relevant for everyone. I believe the quote about fear is my new motto.”

Personal Branding presentation is linked here:

Personal Branding – 10 steps to success

10 keys to successful personal branding intro pg


Featured article and interview in Bons Baisers de Miami

the wall wynwood



When Bons Baisers de Miami interviewed Ms. Holm about her favorite lunch spots…



My favorite lunch spot is…”it depends”:
For power business meetings, the Four Seasons in Brickell.
For relaxing and calm ambiance, BLT at the Betsy
For the view and people watching, The Standard
On the weekends, La Goulue at Bal Harbour
Judy Holm, Founder Aspirations PR



Nicolas Feuillate ~ launches a new rose cuvee

nicolas feuillate launch dream hotel mar 2014 nicolas feuillate launch

Napa Valley Wine Auction – Passage to Africa: On Safari with Chappellet

This fabulous auction package is part of the 2012 Napa Valley Wine Auction- Chaired by the Chappellet Family


Begin with a dream and end with an extraordinary story. The Chappellet Family invites two couples to join them in exploring the wilds of Pritchard Hill and the wild game of the African bush. This expedition, led by renowned naturalist Michael Lorentz of Passage to Africa, will take you from the vines and boulders of Pritchard Hill and the comfort of the Auberge du Soleil to the rivers and grasslands of Southern Africa. Spend 12 days exploring Table Mountain, the Cape Winelands, Kruger National Park, Victoria Falls and the South Luangwa while staying at luxury bush camps, including Singita Sabi Sands.

Your adventure unfolds with a trip for 10 into the Pritchard Hill wilderness. You’ll enjoy a tour into 1,000 acres of undeveloped country to an authentic bush camp created by Safari West Wildlife Preserve for lunch prepared by chef Janelle Weaver. The rugged hills are home to foxes, coyotes, bobcats, mountain lions, bald eagles, and the occasional black bear. Savor supper with the family and enjoy celebrated vintages of Cabernet Sauvignon including the 1969, 1975 and 2006.

Donn and Molly will share their most celebrated vintages of Cabernet Sauvignon including the 1969, 1975 and 2006. Two couples will retire for the evening at nearby Auberge du Soleil.

Cyril and Blakesley Chappellet will join you for an African adventure led by their friend Michael Lorentz. A native of South Africa, Lorentz was trained by the legendary tracker Jack Matabula. He will help you hear, see, touch and smell Africa in a way only a son of the Continent can.

Touchdown in Capetown for two nights at Cellars Hohenort: your home-base to explore Table Mountain, Cape Point and Robben Island. Then journey to the Cape Winelands and Le Quartier Francais for visits to wine farms including Vergelegen and Mulderbosch and a comparative tasting of the Cape’s Chenin Blanc that includes Chappellet’s Napa gem.

Your first bush experience is in Kruger National Park at Singita Sabi Sands. Ranked by Travel+Leisure as the #2 hotel in the world, this amazing two-lodge camp is surrounded by groves of trees and wildlife. Move on to Zambia and the Royal Chudu Lodge on the shores of the Zambezi to experience Victoria Falls from all angles. Venture into the Southern Luangwa to Chindeni Bushcamp, a sublime tented camp on the edge of a permanent lagoon where hippo chortle and elephant wallow. Your final stay is at Mfuwe Lodge where game viewing is second to none.

With visions of Africa etched in your mind, your cellar will hold two 3L bottles of Chappellet 2010 Pritchard Hill Estate Cabernet Sauvignon etched with sketches of African game created by Lygia Chappellet and two 3L bottles of the 2001 vintage.

*Safari must take place between February 2013 and May of 2013. Napa Valley experience to be scheduled at a mutually agreeable time. Does not include: international airfare, transportation within Africa, gratuities, visas or travel insurance.

2 X 3L 2001
2 X 3L 2010

Prepare Your Palate!

I had the immense pleasure of interviewing Mr. Lee Brian Schrager recently in anticipation of the upcoming South Beach Wine & Food Festival® (SOBEWFF), taking place for its eleventh consecutive year on February 23 to 26, 2012.  The Festival is held at some of the most exciting venues in Miami Beach, and over forty unique events will take place during the four-day Festival.  Each event has a theme, a particular food or wine concept, and collectively they offer a global perspective on the amazing palates of food and wine.


Mr. Schrager, a graduate of the Culinary Institute of America, is Vice President of Corporate Communications and National Events at Southern Wine & Spirits of America, and Founder and Director of the Festival.  He is delightful, passionate and a true visionary.  The festival began as a one-day event and garnered a respectable 7,000 guests.  In ten years, the prestigious festival has grown in scope, size and sophistication.  The event has become “de rigueur” for food and wine aficionados worldwide, last year attracting over 57,000 guests, top chefs, and nearly everyone from the “who’s who” of the culinary and wine world.  The events range from large tasting formats to intimate, themed affairs to targeted seminars. Each event represents the best of its respective category – from gourmet foods to grilled cheese.


This Festival is extremely important for the economy of Miami Beach – vastly benefitting the revenues and brand awareness of its many participating restaurants, hotels, markets, food and beverage companies and the many ancillary companies connected to the event.


It is also extremely successful and impressive in fundraising. At the close of last year’s Festival, approximately $14 million has been raised for Florida International University’s Chaplin School of Hospitality and Tourism Management (SHTM).  The Festival is produced by Southern Wine & Spirits in conjunction with SHTM, and this partnership is a great example of “win-win.”


To execute this scale of event, it requires precise preparation and exacting logistics.  Schrager and his team are assisted by over 1,000 students from SHTM, and, according to Lee, over two-thirds of his staff are recruited from this school.


The students have the opportunity to experience one of the premier Festivals in the country, and apply this invaluable experience to their education.  All the while, the level of excellence of the SHTM students’ performance is honed by working side by side with the Schrager team, whose requisite level of expertise is exceptional to produce such a prestigious and successful affair.


In addition to the event planning aspects of the Festival, the SHTM culinary students receive the rare opportunity to work alongside and learn from some of the most celebrated chefs in the world.  As Schrager noted, one of the keys to the growing success of the Festival is the heightened consumer appreciation of food and wine, and popularity of chefs – with the explosion of cooking shows and visibility of chefs and restaurateurs.  These days, the “celebrity chefs” are truly rock stars- including Jean-Georges Vongerichten, Eric Ripert, Ferran Adria, Emeril Lagasse, Thomas Keller and Nobu Matsuhisa- all who are involved with the SOBEWFF, amongst many other great chefs..

Students and Festival guests are also fortunate enough to meet and work with some of the world’s most respected wine personalities and taste wines from some of the world’s most renowned wineries.


The charitable aspects of the Festival extend beyond the direct contributions of the Festival proceeds.  Two other exciting extensions of the Fair produce important funds for the school- an online auction and a book!


The Online Auction is an exciting vehicle that not only raises money for the charity, but sustains the buzz about the Festival after the event is over.  This year the auction runs from January 23 until March 5.  When I asked Schrager about the auction, he confirmed its financial significance – last year the proceeds from the auction contributed about $400,000 to the charity.


Schrager commemorated the special tenth anniversary last year with the release of his first book, Food Network South Beach Wine & Food Festival Cookbook (Clarkson Potter, $35/hardcover).  Like the overall Festival, all proceeds from the cookbook benefit the Florida International University SHTM.




FAVORITE LOCAL RESTAURANT: Michael’s Genuine Food & Drink


FAVORITE WINE: Rose Champagne (he politely declined to designate a favorite brand)

FAVORITE US FESTIVAL (other than SOBEWFF):  Aspen, the “Classic”

BEST EXPERIENCES FROM PAST FESTIVALS: The commemoration of Peter and (the late) Robert Mondavi.  The brothers had become estranged, and bringing them together was a memorable experience.  Also, last year the Festival celebrated Alain Ducasse, one of the world’s greatest chefs.

BEST RECOMMENDATIONS FOR NEW EVENTS THIS YEAR: “Trucks on the Beach”, hosted by Andrew Zimmern; “Salsa at Sea” brunch hosted by Douglas Rodriguez and Aaron Sanchez; (reintroduction of) of Moet Hennessy’s “The Q” hosted by Emeril Lagasse and Guy Fieri

BEST EVENT FOR GUESTS WITH LIMITED TIME OR BUDGET: Grand Tasting Village- guests may experience and sample literally hundreds of wines and foods

Lights, Cameras, Fashion!




Miami is home to some of the most incredible fashion statements.  At the cross roads of Latin America and the United States- with many Europeans finding their way here as well, we have so many inspirational flavors to enjoy every day… from the “eye candy” on Lincoln Road to the flamboyant art scene in Wynwood, the Miami community is surely the hottest place for fashion.


Getting ready for the biggest and one of the most prestigious fashion events of the year outside of New York, Milan, London and Paris, I am excited to preview some of the plans for the upcoming Miami Beach International Fashion Week (MBIFW), created by Sobol-Perry Fashion Productions.  The fourteenth annual event will take place from March 21st through March 24th at the Miami Beach Convention Center. This year, the stylish and iconic Dionne Warwick will join the show, and share some of her fashion secrets.    Mrs. Warwick will host a media seminar for students and designers where she will discuss her life, her style, and offer the guests advice on how to succeed in following one’s personal passions.


In just fourteen years since its inception, this prestigious event has grown to become the fifth largest and one of the most important fashion weeks worldwide. Unlike many other shows, where the reigning designers showcase their new collections, the focus here is on new creative talent, bringing exciting trends to the stage, and incorporating emerging designers from around the globe.  In 2011, fifty-five designers from thirty-two countries were represented.  The event garnered an impressive 740 million media impressions, was promoted through 650 media outlets, and brought much excitement to the international fashion scene.


This year, President and Executive Producer Sobol promises even more designers, and more amazing new talent!


A preview of this year’s highlights include the Miami Style Showcase featuring Florida’s top designers Viviana G for Petit Pois, Ema Savahl Couture and Kayce Armstrong of Art of Shade among others.  The Prêt-A-Porter Designer showcase will feature the winner of Bolivia’s Mision Moda.  Banja Luka Fashion Fair Designer Showcase will present Marina Banovic, Liliana Majkic, and Davor Sladakovic from Bosnia & Herzegovina and Montenegro.  Latin Fashion Weeks Council introduces the best designers from throughout Latin America.  Additionally, for the first time in the U.S., Walla Al Alawi of the Kingdom of Bahrain, widely considered the trendsetter for the Gulf region, will grace the runway with her latest collection.  Walla’s customers include numerous royal family members and her designs have already been selected by Saks Fifth Avenue Bahrain.


MBIFW has become a preeminent source for introducing the American fashion world with amazing designers from around the world who then continue on to long and successful careers.  Traveling the globe throughout the year, seeking out original new talent from around the world is one of the keys to the event’s success.


“Over the years, discovering the world’s best emerging designers has been a wonderful and exciting experience.  By creating the international platform through MBIFW that allows these designers to be seen by the entire world, we have been able to launch their careers to the next level,” cites Sobol.  “Many of our young designers, including Colombia’s Esteban Cortazar and Silvia Tcherassi,  Peru’s Sitka Semsch, Chile’s Ruben Campos, Manish Arora and Sabyasachi Mukherjee from India, Furne One for Amato Couture in Dubai and Heather Jones from Trinidad & Tobago are just a few of today’s fashion industry stars who have emerged from our runways.

An important aspect of the event is recognizing and rewarding new talent in multiple creative arenas through the International Student Designer Competition.  This year is the fifth annual Student Fashion Designer Competition.  The producers seek out the best student designers in the world to spotlight in the “New Stars in Fashion Installation.”

The award categories are: Emerging Designer, Student Designer, Jewelry Designer, Student Photography and Student Graphic Artist

Student Designers specializing in men’s wear and women’s wear (day or evening) have already been juried, and the three finalists per category are currently featured on the website.

The installation will be viewed each evening by local, national and international press, buyers, celebrities and VIP guests attending the event. One student designer per category will be chosen as the “International Student Designer of the Year” and honored at the opening press conference on March 21st.

The winner of the best Student Graphic Artist award has just been announced.  His work represents this year’s poster, pictured here.   Congratulations to Kleuddy Abreu, of The Art Institute of Fort Lauderdale.  Bravo!  Also featured is the work of the very talented Student Photography Winner, Carlo Fernandes from Curtin University, Western Australia.

Knowing the passion, talent and drive of Ms. Sobol, and her partner Aaron Perry, we can be assured that this year’s event will be even more glamorous and memorable than ever!