Victor Matthews



Featured article and interview in Bons Baisers de Miami


the wall wynwood

When Bons Baisers de Miami interviewed Ms. Holm about her favorite lunch spots…


My favorite lunch spot is…”it depends”:
For power business meetings, the Four Seasons in Brickell.
For relaxing and calm ambiance, BLT at the Betsy
For the view and people watching, The Standard
On the weekends, La Goulue at Bal Harbour
Judy Holm, Founder Aspirations PR



Art+Auction: Power 100 Art Basel Miami Beach 2013



Dec 2, 2013 , on one of the busiest evenings during Art Basel, produced the largest “Power 100” event for Art+Auction magazine in the luxurious  8,000 sq. foot Villa Azur, Miami Beach

Over 300 people attended, hosted  President of Blouin Media

VIPs from the art world, editors, publishers, collectors and partners enjoyed a hosted cocktail event.

Sponsors included Sotheby’s International Realty, Champagne Nicolas Feuillate and Hendrick’s Gin

Art work on exhibit from Helene Lamarque Gallery of Paris – including pieces by world renowned Orlan


Unprecedented results:

•100% more guests than in prior years
•200% more awardees also attended the event
•The entire event was produced with no expenses incurred for the client – all was paid by in-kind sponsorship
•Additional cash sponsorships were negotiated to provided additional revenues to the client

•Pre and post coverage of the event was extensive: produced a feature video which appeared for 1 month on the home page as well as a permanent photo slideshow on the site; Art+Auction cover story Dec, and they and Modern Painters featured the event in January issues



Nicolas Feuillate ~ launches a new rose cuvee

nicolas feuillate launch

nicolas feuillate launch dream hotel mar 2014 nicolas feuillate launch

Art Stars ~ charity event for the Humane Society


Art Stars 2013

gamson mark t. smith

Art Stars invitation

Arts and Culture Council of Miami Beach – Chamber of Commerce


ice Chair, Arts and Culture Council

Miami Beach Chamber of Commerce

Miami Beach, FL


This Chamber of Commerce Council was formed to enrich and elevate the importance and success of arts and culture in Miami. We develop programs and communication to support this mission.

Ms. Holm is a regular contributor to the Miami Beach News – editor of a column entitled Arts and Culture (PRE)view and (RE)view.

3/28/14 – CEO Jerry Libbin wrote:

I want to thank you for all of the efforts that you have put into making our Chamber a vital player in the Cultural Arts community. Your energy and enthusiasm are a tremendous asset along with your strong professional knowledge and commitment to your clients. I wish you much continued success and look forward to seeing you at many upcoming cultural arts events.

All the best,

Jerry Libbin

President & CEO
Miami Beach Chamber of Commerce

Tattoos of a City



Urban development, city planning and regentrification projects typically include some form of public art in their design. In a more organic form, much of the art dotting city landscapes is created by artists who passionately seek to produce their work on an open-air canvas. “Graffiti art” is a hallmark of creative freedom and expression, and is deeply etched on the map of Miami. All forms of public art- ranging from stealth graffiti to commissioned monuments, are visual landmarks uniquely defining every city in the world, and documenting every era of civilization.


Art and architecture memorialize both a time in history and a style of local culture. Italy is an example of a country deeply enriched with centuries of public art. From the art of Ancient Rome that proliferated from 750 BC to approximately 400 AD, to such works as Michelangelo’s David and the Trevi Fountain, the image of Italy is closely connected to its public art. David, created between 1501 and 1504 and originally commissioned for a different purpose, was ultimately installed in a public square in Florence; and the Trevi Fountain in Rome (1732-1762, commissioned by Pope Urban Vlll), both exemplify the visual treasure chest of Italy.

As a young city, Miami has quickly developed global renown for its art scene. What does this mean vis a vis public art?

Miami’s Wynwood district is internationally acclaimed for its art, ranging from a growing gallery community, to prolific graffiti art – including the eponymous Wynwood Walls. Emerging from a neighborhood of disrepair, is a bright and edgy growth of artistic expression. The public art is viscerally changing the face of the map.

Both Miami and Miami Beach are cities that are strongly committed to art, as exemplified through the Miami Beach “Art in Public Places” program. Established in 1984, there were already several works of art throughout the city. Mermaid, created in 1979 by Roy Lichtenstein, is a highly visible and recognizable work of art located at Washington and 17th Street. In total, there are now nineteen unique and original works of art positioned throughout the city.

Public art is typically installed with the authorization and collaboration of the government. In different municipalities, the local government actively encourages the creation of public art by implementing a policy based on a percentage of real estate development costs. The City of Miami Beach Art in Public Places Ordinance has established that 1.5% of the cost of city-owned construction projects must be allocated for “works of art in public places other than museums which enrich the public environment.”

Some of the most important projects of the Art in Public Places program have been completed in the past several years. They include Urban Deco, 2008, by Garren Owens; Morris’, 2009, by Dan Graham; Tempest, 2010, by Brian Tolle; Liquid Measures, by Wendy Wischer, 2010; and most recently obstinate lighthouse, by Tobias Rehberger, 2011.

The most recent addition to the portfolio, unveiled in 2011 during Art Basel Miami Beach, represents the promising future. Not only is the obstinate lighthouse a monumental, fifty-five feet tall art work, a stunning addition to the pristine South Park, but the caliber of the artist is world class, and highly regarded by critics across the globe. The winner of the 2009 Venice Biennale’s highest honor, the Golden Lion, Tobias Rehberger and his obstinate lighthouse represents a beacon of commitment to public art in Miami and beyond.


Art Basel Miami Beach 2013

Art Ambiance - Power 100 Event

We welcomed 300 VIP guests to an amazing evening at the elegant Villa Azur.  Celebrating the Power 100 issue of Art+Auction magazine.  Sponsored by Champagne Nicolas Feuillate, and Sotheby’s International Realty.

judy catalina

“Haskins Takes Miami” ~ private charity event produced by Aspirations

Judy Holm


Haskins Takes Miami

A private charity event with cocktails & silent auction

The stars aligned on Thursday, December 6th at an exciting event featuring the vintage fashion photography of Sam Haskins.  Hosts Adam Smith, CEO of V&M, Adrian Grenier and Peter Glatzer Co-Founders of  SHFT, and Nevena Borissova, Owner of Curve Boutiques in Los Angeles, New York, San Francisco and Miami Beach welcomed over one hundred international guests.    Ludwig Haskins, son of the late photographer, flew in from London to attend, carrying on the plane four of the most precious works of his father from the 1967 series “November Girl.”

Guests arriving at the Perry Hotel were treated to an amazing experience- a vintage white Rolls Royce photo op and a red carpet greeting.  After their photo op, guests were ushered by lovely, “black&white clad” hostesses to the VIP-only entrance of the boutique.  The ever-elegant Curve boutique was transformed into a sophisticated and sexy backdrop for the vintage black and white fashion photography of Sam Haskins.  Matching the theme of 1960’s avant-garde fashion photography of Sam Haskins, a custom “007  Collins” cocktail was provided by Grey Goose.

Lively music, art, fashion and beautiful décor created a frame for the beautiful space under the stars of South Beach.  Guests mingled and appreciated the art, the fashion and the warm ambiance.  Art and fashion were infused throughout the evening- creating a total look of sophistication and beauty.

The connection between V&M and SHFT was a dynamic aspect of the event.  V&M (Vintage and Modern), the leading online source for unique vintage furniture, antiques, art, jewelry, fashion and design from around the world, regularly partners with “Connoisseurs”- design icons and influencers who promote and fund select charities through special curated sales on V&M.

Proceeds of the silent auction at the event provided funding for SHFT Mobile Kitchen Classroom, a new nonprofit organization that provides high school students with the opportunity to learn about food politics, food justice, nutrition, and to teach basic cooking skills to prepare healthy, affordable, and delicious meals.




Founded in 2006, V&M (Vintage and Modern) is the leading online source for unique vintage furniture, antiques, art, jewelry, fashion and design from around the world. Dedicated to offering a high quality and unique shopping experience, V&M gives the trade and savvy public insider access to some of the best shopping on the web.


The V&M team, like its clientele, is passionate about design. They provide members the ultimate destination for discovering unique and original pieces as well as inspire and educate with innovative editorial content, including: industry news, interviews with top tastemakers, trend spotting, and exclusive curated columns.


One of the integral aspects of V&M is their “Connoisseurs”- design icons and influencers who promote and fund select charities through special curated sales on V&M.


One of the integral aspects of V&M is their “Connoisseurs”- design icons and influencers who promote and fund select charities through special curated sales on V&M.


The net proceeds of our silent auction next week will benefit SHFT Mobile Kitchen Classroom, a new nonprofit organization that provides high school students with the opportunity to learn about food politics, food justice, nutrition, and to teach basic cooking skills to prepare healthy, affordable, and delicious meals.  The nonprofit organization is the first charitable effort of, a multi-media platform founded by film producer Peter Glatzer and actor-filmmaker Adrian Grenier. Their mission is to convey a more sustainable approach to the way we live through film, design, art and culture.


Curate your life.™

Describing Labor

installation shot


Describing Labor


Describing Labor is a thought-provoking, emotionally-charged art exhibition commissioned by The Wolfsonian-Florida International University in Miami Beach Florida, created by artist Esther Shalev-Gerz.


Occupying the entire seventh floor of the museum, the project actually begins in the elevator; with the background voice of museum founder Mitchell Wolfson contributing to the experience of “describing labor.”


The exhibition is brilliantly constructed, creating direct and relevant contemporary content that links to the heritage of the museum as well as to the historical place of manual labor around the globe- from the period of 1885 to 1945.


Shalev-Gerz theorizes that this period of time, roughly beginning with the industrial revolution and ending after the Second World War, was the last time that laborers were conveyed and depicted as prominent subjects of art, and with the emotion of “heroism.”


At the core of the exhibition are art objects relating to the figure of laborers during that stretch of time.  Approximately forty pieces of art –ranging from paintings and prints to sculptures and photographs (mostly belonging to the private collection of the Wolfsonian), were carefully selected by Shalev-Gerz as the integral layer for the exhibition.  She then recruited twenty-four people from the art industry as participants.  These artists, curators and professors were each asked to choose one of the pieces, based on their personal connection and artistic bias.


Subsequently, the participants were asked to locate a place to photograph their selection within the massive archives of the museum, which stores over 100,000 objects.  The final photograph of each art work renders each piece indelibly connected to its surrounding framework, and to its unique curator- creating a link of the historical art work and depiction of labor with the present.  These twenty-four photographs, shot with depth and detail, in predominantly dark setting, create the next layer of the exhibition.  The individual works are also presented as an ensemble, on one wall within the museum. The contrast between the framed images in a free-form collage displayed a stark white wall and each image ensconced in a powerful photographic dark frame is one of the brilliant aspects of the exhibition.


As alluded to in the title of the exhibition, the project contains layers and subtle messages formatting the depiction of the theme.  Each of the twenty four participants is individually interviewed and discusses the theme of labor as well as the reason for the selection of their piece.  The interviews are shot at close range with a black background, and run in a video loop side-by-side with another image scanning in detail their individually selected work of art.  The juxtaposition of the voice and expression of the individual participant with the intentionally discordant view of the art work perhaps reiterates the idea that “describing labor” is not merely a simple answer derived from the presence of its objects.






Each resulting tableau depicts an entire story about the participants’ interpretation of the theme – choosing different aspects and emotions connected to labor.  Social injustice and disparity, subjugation, heroism, monotony, stoicism, solemnity, power and strength are just some of the emotions evoked in the exhibition.  The observer may reflect on how and why the concept and practice of labor have shifted so dramatically over time.  A Shalev-Gerz points out, we are now visually flooded with the faces of politicians, celebrities and athletes, but the visualization of those who create objects has all but disappeared from art and from prominent media.


Museum Director, Cathy Leff muses, “Describing Labor insists that the luster of things does not lie hidden beneath the patina of time; rather, the patina itself holds latent meanings awaiting activation.”


The relationship between words and images is integral to the exhibition.  In discussing the work with assistant curator Matthew Abbess, he draws attention to the concept of art “speaking to us.”  How and why different people see art in a certain light, and respond viscerally from their own experiences and historical perspective is often what connects us to history, or a physical object or image.


Describing Labor shares with the viewers a panoply of ideas, strong visual images, and with intellectual stimulation and exploration of the theme of labor, it challenges the audience to consider the changing role and voice of labor over time, and how people today relate to the past.


The exhibition which debuted during the week of Art Basel Miami Beach on December 3, 2012 will remain open to the public through April 7, 2013.